Marketing and business strategy for artists who want consistent income and more time for themselves and their family!


Are you sick and tired of feeling stuck in your art business? Probably, if you can relate to the following:

  • You're an artist who makes some money from your art but can’t seem to reach that elusive goal of consistent income.

  • You want to stop stressing about the business stuff and spend more time making art.

  • You're ready to invest in getting the help you need to set up your marketing and business strategy without having to go back to school for a MBA.

Does this resonate? Book a free art business strategy call >




“Since finding Kristina, I have gone from having muddled ideas, to feeling confident. All the tech stuff doesn't overwhelm me anymore as I can get help whenever I need it. "

- Theresa Miers


“I remember my first one-on-one call with Kristina. She absolutely got me; understood my fears, my goals, my waffling that I could do this! And from that day on, I committed to myself and my art.”

- Sarah Danby


"Kristina has such a knowledgeable and encouraging approach. I worked with Kristina while getting ready to paint at a large event. She guided me through creative overwhelm and helped me to focus on the aspects of this challenge that were going to help me grow and develop as an artist. Helping me along the way, I knew I could count on her whenever I needed a motivational pick me up or a reminder me to be confident in my work.."

- Desiree Sanchez


Art Business Strategy Packages

1:1 sessions:

3 months 6 months
$900 $1800

{Payment plans available}

What you can expect:

  • One-hour sessions with me twice a month

  • Messenger and email access to me 7 days a week

  • Gain clarity around your artistic goals and vision

  • The accountability to follow through with your actions

  • Help setting up your social media presence and executing a simple marketing strategy.

  • Assemble an income plan that meets your financial goals

  • Brainstorm your creative product ideas.

  • Achieve your goal of consistent income in the quickest and most efficient way possible

If this sounds ideal to you, I offer a free art business strategy session
to explore if we might be a good fit.


Meet Kristina Solheim: Marketing and Business Strategist and Mixed-Media Artist


From motherhood to career, to grocery shopping and bill paying—and a trazillion things in between—despite our best efforts, making our art tends to get pushed to the bottom of the to-do list.

I bet you can picture an evening just like this in your home: there you are hurrying through the house, wrangling someone or something, when you eye that pile of shiny new art supplies for that cool online class you signed up for…

...and then you sigh and make dinner, or help with homework, or take the dog for a walk, or any number of things you’ve gotta get done.

And on it goes, day after day as you slowly but surely multitask yourself away from this thing that you love.

If I were to win the lottery tomorrow, I would quit my job and stay home and concentrate on my art, working with artists and my son.  I smile dreamily to myself when I think about this.  Then, reality creeps in.  I think about last Saturday—I had the time and freedom to do whatever I wanted.  Did I spend all my time making art? No. I snuggled with my son on the couch and read a book. I binge-watched Gilmore Girls while scrolling Facebook.  I watched cat videos.

And as much as I wish watching videos of kittens would help us become full-time artists or magically bring in consistent revenue…the truth is: the only way for us to get to that future artist self we daydream about is to get to the art on a regular basis and build your art business in a smart way.

And that’s exactly what I help artists do. I work with smart, passionate, creative women who are feeling stuck, get to the art on a regular basis and grow their business into one that supports them with ease.  By wearing the hats of mentor, therapist, productivity guru, planner, cheerleader, CMO and accountability partner I am basically the shortcut to becoming a successful, working artist.

Put another way, I become your art career bestie.   

How can I help you?

  • Clarity on the nitty-gritty steps to launch your business

  • Set up a sinfully simple social media strategy

  • Guidance on your brand

  • Design your first workshop or online course

  • Create your Patreon page

  • Get all the pesky technology to work together to move your business forward with ease

  • Something else....?


Here's the abridged version of how I got here...

In my 20’s, I worked at a university during the day, and wrote science fiction and explored altered art whenever I got a chance. I ended up advising Ph.D. students and faculty for 7 years. There, I found a passion and a talent for counseling smart, passionate, creative people on how to reach their goals. I went on to have my son, and when the economy crashed, I switched careers to high tech and became a buyer. Again, I found myself problem-solving and helping people (engineers) navigate systems and milestones in order to get things done. So now? I draw on my background in psychology and counseling, my years of advising students, and my own 20 years as a mixed-media artist to connect with amazing women and help them take their art seriously and build an art business that support them with ease and security.